ABOUT AQURA
AQURA Labs
We are an independent Testing House (CRO) specializing in in vivo clinical evaluation of the safety and efficacy of cosmetic and personal care products and ingredients for claim substantiation.
What Makes Us Different
Reliability & Trust
You can count on us. We do what we say and deliver results with clear timelines and no surprises.
Speed & Agility
We combine speed and flexibility to meet your timelines and study needs, ensuring fast and reliable execution.
Client-Centric Approach
Your needs come first. We align with your goals and keep communication clear, easy and responsive.
The Founding Team
Jakub Poplawski
Co-Founder & Managing Director
With nearly 20 years of experience in sales, marketing and operational leadership, Jakub brings a client-centered and execution-focused vision to AQURA Labs.
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He previously led global sales and business development for one of Spain’s largest cosmetic testing organizations, playing a key role in expanding international operations, including the US market. Beyond commercial strategy, Jakub was closely involved in general management and daily operations: overseeing lab execution, protocol alignment, process optimization and cross-functional coordination. His experience across both commercial and operational domains ensures that AQURA is built not only to grow, but to deliver structured, reliable and scalable clinical testing services aligned with brand and regulatory expectations.
Michal Hrbacek
Co-Founder, BD & Marketing Director
A results-driven commercial leader with 8+ years in cosmetics and healthcare, Michal has a proven track record in client management and marketing strategy.
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He played a key role in developing the U.S. business of a leading CRO, surpassing €2M in revenue and bringing in major global clients. As Director of Business Development & Marketing, he led innovative participant engagement campaigns, optimized marketing processes and elevated brand positioning. Michal’s combined focus on business growth and operational effectiveness, along with his international scope and MBA background, positions him as a key driver of AQURA’s strategic expansion. His end-to-end understanding of marketing and business development ensures AQURA grows with clarity, consistency and a strong commitment to client focus and care.
