Consumer Testing
A real-life study to gather feedback, support subjective claims, and capture visible results.
Consumer Testing
Consumer perception studies collect feedback on how users experience your product in real-life use. Guided questionnaires help validate claims related to product characteristics and perceived efficacy, with optional photos providing additional visual support.
Study Characteristics
- Typically 30–100 subjects (customizable)
- Typical duration of 7–28 days (flexible)
- Used at-home under normal, real-life conditions
- First application supervised on-site to ensure correct use
- Self-assessment questionnaire-based evaluation
- Possibility of specific or target user panels (e.g., makeup or hair straightener users)
- Optional before/after lifestyle and/or VISIA photos
- Report delivery in 5 business days (express) or 10 (standard)
Typical Claim Support Areas
- Product texture or absorption
- Scent or fragrance preference
- Feel or comfort after use
- Perceived efficacy or visible results
- Ease of application
- Overall satisfaction or purchase intent